Why your subscription is critical for us?
It is very important for us to get backers before the campaign launch. 
Kickstarter features campaigns who have at least 30% funding in the first day. Otherwise, our campaign will be "invisible" and potential backers will not know we exist at all. 
This will cause the Kickstarter campaign not to get fund.
In this case, we probably will not be able to make our product available to the market. 

Thank you :)